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Healthcare Industry Website Projects Managed, Designed and Produced by Christine Peacock as WRP Director of Sales and Marketing ...
Website Design and Content Development by Image Magic Internet 2005 :: Paused In Development
RITEWAYSERVICES.NET
Surgery Center Facilities Services
< Project Profile >
Website Design and Content Development by Image Magic Internet
2005 :: Paused In Development
FACILITIES-MANAGEMENT.US
Surgery Center Specialists
2005 :: Paused In Development
LIFE-SAFETY.US
Medical Facility Compliance
2005 :: Paused In Development
EDUMED.US
Medical Education Credit Units
2007 :: Paused In Development
WRP-ENTERPRISES.COM
Discount Medical Equipment
2007 :: Paused In Development
BUILTSTAT.COM
Portable Modular Medical Clinics
2007 :: Paused In Development
MED-EQUIP.BIZ
Discount Medical Equipment

 

Web Sites & Internet Solutions for Healthcare Industry Service Providers and Surgery Center Specialists

WRP-ENTERPRISES WEB SITES

www.wrp-enterprises.com

MULTIPLE MARKET NICHE :: Developing an online presence for Florida healthcare industry services provider and surgery center specialist, WRP Enterprises Inc., and its various areas of business posed a multidimensional niche marketing challenge. After an R&D review of my clients areas of expertise, service areas, and product offerings, we determined that there were three separate yet complimentary areas of business. Registered names were proposed for product-oriented businesses ... BuiltSTAT® transportable modular medical clinics and MedEQUIP® discount major medical equipment, while IEQ indoor environmental quality, the segment of the business that included Indoor Air Quality services and Energy Management Systems, remained WRP Enterprises, Inc. services.

Image Magic developed an Internet creative strategy for the WRP Enterprises collection of businesses which included:

  • HUB WEB SITE ARCHITECTURE
  • COHESIVE PRODUCT BRAND IMAGERY (LOGOS)
  • SHARED CUSTOM WEBSITE GRAPHIC USER INTERFACE

HUB WEBSITE ARCHITECTURE :: www.wrp-enterprises.com was used as the architectural HUB for the WRP collection of satellite websites to keep the business separate yet within the corporate umbrella, and to enhance Search Engine Optimization. Each domain featured a separate medical industry start-up venture offering a market segment of products and/or services, which were support products and/or services for other businesses in the collection.

BRAND IMAGERY :: Corporate, service, and product LOGOS were designed with common elements and fonts for a cohesive Corporate Identity. Each logo featured a unique graphic element and color scheme but used the same central font to create the set. < WRP LOGOS >

SHARED WEB GUI :: The client, an IAQ-Bioengineering PhD., required imagery that was appropriate to his area of expertise and market niche to be developed. The overall GUI had to convey a look and feel that was concurrently medical, modular, and microbial, since brand image recognition was an important factor in the overall business plan. Brand image continuity was established using the same GUI format and font, with a distinct color scheme per area of business based on the brand logo.

Project Created with Image Magic
by Christine Peacock:

  • CORPORATE IDENTITY :: LOGOS
  • BRAND IMAGE DEVELOPMENT & GUI
  • DOMAIN ACQUISITION & HOSTING
  • WEBSITE ARCHITECTURE
  • WEB SITE DESIGN & DEVELOPMENT
  • TEXT & GRAPHIC CONTENT DEVELOPMENT
  • SEARCH ENGINE OPTIMIZATION
  • DOMAIN ACQUISITION :: WEB SITE HOSTING

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